Brand Manager

Role Description: This is a full-time, on-site Brand Manager role based in Surat. The Brand Manager will oversee brand positioning and messaging across all channels, ensuring a consistent and compelling representation of InsideFPV’s mission and products. Responsibilities include developing and executing brand strategies, managing campaigns, and collaborating with marketing, product, and sales teams to align brand initiatives with business objectives. The role involves monitoring market trends, competitor branding, and audience insights to refine brand narratives and visual identity.

Job Description The Brand Manager will also manage content and creative assets, coordinate events and partnerships, and track performance metrics to optimize brand visibility and engagement.We are seeking a Brand Manager who can own and drive the company’s brand narrative across PR, cinematic storytelling, and digital platforms. The role requires a strong blend of strategic thinking and execution, especially in translating complex products into high-impact visual and content-driven stories.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute brand strategy aligned with company vision and defence-tech positioning
• Ensure consistent brand voice across all communication channels
• Build a strong, credible narrative for investors, government, and customers

2. PR & Communications

• Manage media relations, press releases, and external communications
• Build and maintain relationships with PR agencies, journalists, and industry platforms
• Drive thought leadership (founder branding, articles, interviews, coverage)

3. Cinematic Content & Commercial Films

• Conceptualize and oversee cinematic product videos, commercials, and storytelling content
• Translate technical product features into compelling visual narratives
• Work with production teams for shoot planning, scripting, and execution

4. Social Media & Digital Presence

• Own and manage social media strategy (LinkedIn, Instagram, YouTube, X)
• Plan and execute content calendars aligned with brand goals
• Track engagement, growth, and campaign performance

5. SEO & Content Marketing

• Develop SEO-driven content strategies to improve visibility and inbound reach
• Optimize website, blogs, and product pages
• Work on keyword strategy, backlinks, and analytics

6. Creative Direction & Execution

• Ensure high-quality design, video, and brand assets
• Maintain consistency across all visual outputs
• Basic hands-on capability in video editing/design tools is preferred

Required Skills & Qualifications

• Strong understanding of cinematic storytelling and commercial production
• Experience in social media growth and digital campaigns
• Working knowledge of SEO, analytics tools, and content optimization
• Ability to simplify and communicate technical products effectively
• Basic proficiency in tools like Canva.